Kurrella Associates was founded on the belief that a company’s identity should reflect its values as much as its services. With roots in consultancy and project advisory, Kurrella Associates brings clarity, integrity and innovation to each assignment. The team works with mid-sized businesses seeking to evolve their brand persona and operations in a meaningful way.
When Kurrella Associates approached us, they were navigating significant expansion: new service verticals, global clients and a desire to raise brand equity. Their existing visual identity lacked coherence across touch-points, and key messaging did not fully reflect the firm’s strategic ambitions. The goal: craft an identity system that would align their visual language, reinforce their expertise and appeal to an international executive audience.
We began with a brand audit: reviewing their existing logo, stationery, website, and client-facing presentations to identify inconsistencies.
The next step involved defining a unified brand voice: clear, confident and future-oriented, while retaining the warmth and accessibility that Kurrella Associates values.
We developed a visual system: a refined wordmark, a palette rooted in deep navy and vibrant copper, typography that reflects professionalism with character, and brand icons illustrating their core services.
We then applied the system across key applications: business cards, letterhead, website home page, proposal decks and social-media templates.
A new logo that combines strength and simplicity, signifying the firm’s strategic foundation and growth-mindset.
A brand-book guiding colour usage, typography, imagery and tone-of-voice.
Fully-designed digital assets: website hero banner, team-profile template, LinkedIn brand cover, presentation cover slide.
Print-ready materials: business stationery, signage graphics and client welcome folders.
Implementation roadmap and training session for the client team to ensure consistency in brand usage across channels.
Since the launch of the new identity:
Kurrella Associates has reported increased inbound interest from non-regional clients seeking strategic advisory.
Client presentations have been described as “visually compelling and credible” by partners.
The unified brand look has enhanced internal alignment, with team members feeling greater ownership of the brand story and assets.
Early metrics show a 28 % uplift in proposal open-rates and improved conversion from initial contact to engagement.
